MAC and Benefit Cosmetics Unite To Fund Planned Parenthood
Rival cosmetics companies, MAC and Benefit, will be teaming up this spring to donate to Planned Parenthood, America’s number one provider of abortions. Although both companies have already given to the organization for many years (MAC Cosmetics has given $1.6 million since 2008, according to Forbes), each plans to give millions more to America's largest killing machine.
Every year, Planned Parenthood aborts 330,000 American babies — including those with Down syndrome, like Kate Grant, a model with Down syndrome who recently modelled for Benefit. Kate, from Cookstown, in Co. Tyrone, Northern Ireland, appeared in Benefit's recent advertising campaign for their popular eyeliner, garnering much praise for the brand across the world of public relations. Benefit were hailed for encouraging and celebrating diversity, breaking down stereotypes and promoting the uniqueness and beauty of a young woman with Down Syndrome. The move was broadly welcomed and celebrated across social media platforms, and the campaign was thought to be crucial at a time when 90% of babies prenatally diagnosed with Down Syndrome are aborted annually in Britain.
Despite this, Benefits Cosmetics’ American initiative, called Bold is Beautiful, seeks to “empower women and girls” through “reproductive health care.” Every May, Benefit gives 100% of their brow waxing fees to the fund, which this year will go to Planned Parenthood. Benefit has a stated goal of raising the $6 million for the abortion giant. They will also sell a special product, and the proceeds will be given to the abortion business.
MAC’s Viva Glam campaign, which contributes to its HIV/AIDS fund established in 1994, will target $500,000 per year through the sale of a special lipstick shade for the next two years to contribute to Planned Parenthood’s “chat/text program,” especially its new online chatbot called Roo, which targets 13-17 year olds with information about “safe” sex and abortion.
The response on Twitter was glowing from pro-abortion advocates. “Your next MAC and Benefit Cosmetics splurge can benefit @PPFA!” said InStyle and other lifestyle publications. Pro-life advocates also voiced their thoughts. “Because when I buy lipstick, obviously I want to know that some of the proceeds are going to kill babies,” tweeted one user. “I’m never buying any of your products then. PP doesn’t truly care about women,” said Micaiah Bilger, referencing how Planned Parenthood treats pregnant employees.